01010101 … The digital world can be most perplexing, but a great marketing tool. Technology has caused new generations to change commerce, how they consume products and services, receive information, and engage with the online world. As the marketing director of an online content marketing agency, Stefanie will share her expertise in finding ideal customers in today’s competitive online world and how a business can grow its customer base online. Stefanie will lead an intriguing discussion on creating reliable resources that people will want to share with their social network. As handouts, she will also offer a template guide on how to create your own Buyer Personas and Buyer Journeys in your organization.